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Helen Capewell
OCA Learning Log
Student Number: 522802
Degree: Illustration
Current Level: 2

Assignment Two

Point Of Sale Display

So initially I wasn't overly excited by this final assignment. It was fruit and veg, quite simply put. Never the less, I divided the pages to be Summer and Autumn. I focused on seasonal food in the UK. I wasn't sure at this stage how I wanted to sell the food, or who I wanted to aim it at. I put pencil to paper and just wrote words that came to mind, and sketched a few popular foods. Using a cheap watercolour set, I quickly threw some colour down. They weren't as successful as I would have liked, but for initial brainstorming, I was ok with what I was putting down!

Understanding the brief to be quality assured, but seasonal being an important factor. I imagined the grocery/supermarkets displays during the seasons. What and how do they do it? As you can see in the above image, I had quickly come to an idea for both adverts. It was going to be fruity ice lollies for Summer and Halloween themed for Autumn.

In the last few years, it has been evident that supermarkets have considered their marketing for Halloween. Asda, Sainsbury's, Tesco and Lidl create commercials special for Halloween. I then wondered whether this could be aimed at children?

Just for the benefit of seeing the idea through to the end, I continued to progress them into final images.




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