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Helen Capewell
OCA Learning Log
Student Number: 522802
Degree: Illustration
Current Level: 2

Making a Moodboard

Updated: Oct 9, 2019

I love making moodboards! Pinterest is possibly the best home for creative inspiration. You can find almost everything on there, so it was perfect for this exercise.

I made this moodboard based on the Pantone colour of the year trend report for AW 19/20. Fashion as a topic to create a moodboard for is such a broad subject. There's all kinds of categories involved which could be endless! So I wanted to narrow it down, give it structure or a theme. As we are now into Autumn it felt appropriate to base it on this. I personally love the tones of this season, it's warm and sophisticated!

I wanted to collect inspiration that were from high street fashion shops such as Zara and Reserved. I'm a huge fan of Olive clothing as well which is totally based on the neutral palette. I then pulled images from the internet of nature, interior and even art which support the colours.

The colours made me think 70's, which is where I found the Janice Joslin collage and the Sister Sledge photo.

As I work within a trend lead environment, this moodboard is exactly what I would create for designing a new product. I then also create a moodboard for photography. As I normally work with freelance photographers and models, it's important to show inspiration/examples of the look you are wanting to achieve, or the story you're trying to share with this product. The shoots tend to be a one day job, which means it's important to that everyone is on the same page, knowing what the aim is allows to use time wisely. Collecting the correct visual reference is important!




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